Allyson Stewart-Allen

  • About Allyson Stewart-Allen
  • Corporate Biography

Allyson Stewart-Allen is a renowned marketer, whose expertise in brand internationalisation is sought by leading businesses globally through her consultancy, publications, appearances, mentoring and corporate education.

A Californian based in Europe for over 25 years, Allyson applies her extensive international consulting experience, MBA education with Dr. Peter Drucker and languages (French, German) to the company she founded, International Marketing Partners.

Using its BrandTravel™ methodology, Allyson helps companies and their leaders to successfully and profitably span international and functional boundaries by giving them the tools to be more effective in a global arena. The benefits clients enjoy as a result include better localisation, increased corporate diplomacy capability and more effective relationships with internal and external stakeholders.

Allyson has advised more than 200 businesses in 26 countries including Aegis, BAE Systems, Burberry, Cadbury, Coach, HSBC, Lufthansa, NBC Universal, SAB Miller and Shell.

Allyson is co-author of best-selling book Working with Americans (Prentice Hall), the first business manual exclusively about the US business culture, which helps professionals improve their relationships with, and profits from, American business partners, bosses and colleagues.

Allyson is an experienced and frequent commentator lending her insights to broadcast, print and digital media across the globe. Besides her 4-year slot for Sky News as The Muse of Marketing, she has appeared on several television shows including twice for BBC’s The Apprentice, CNBC’s Business Class. Other outlets applying her insights include BBC News, ITV News, CNN, The Financial Times, Bloomberg, USA Today, Business Week, The Wall Street Journal, Newsweek and Fortune magazines. Allyson is engaged for her award-winning corporate education experience by both Fortune 50 companies and the world’s leading business schools including Oxford University, London Business School, HEC Paris, Duke Corporate Education amongst others.

A frequent keynote speaker at international conferences, she also serves as a judge for the National Business Awards, British American Business CHASE Awards, The Stevies® International Business Awards and UK Women in Marketing Awards. She is also a Mentor for the Mayor of London’s International Business Programme.

She tweets as @museofmarketing

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Based in London, Allyson Stewart-Allen is an international business guru, broadcaster, author and media personality expert in international business, marketing and corporate localisation.  An engaging speaker and advisor to household names in Europe and the US, she helps organisations to grow their markets on both sides of the Atlantic.  On receiving a copy of her best-selling book Working with Americans, Prime Minister David Cameron expressed his appreciation ahead of his first meeting with President Obama.  The book also marked another first – being the first-ever business book to be invited to the Hay-on-Wye literary festival.

A regular guest on BBC television and radio, CNN, Sky News and columnist for Market Leader and, Allyson’s expertise in corporate localisation makes her a world-recognised authority and popular keynote speaker around the globe.

As well as being a Program Director at Oxford University Said Business School and London Business School, she is the recipient of the Excellence in Practice award of the European Federation for Management Development [EFMD] as well as an advisor to some of the world’s leading companies including Lufthansa, BAE Systems, Astellas Pharmaceuticals, HSBC, Ford, Mars and CBRE to name a few.

Recent testimonials include:

Lufthansa School of Business

Initially we chose Allyson Stewart-Allen due to her exceptional intercultural and marketing expertise but what we got was far more than just her remarkable functional competence: the design and delivery of the 12 residential days were simply excellent.  I very rarely experience such a high process quality and outstanding residual impact.

Takeda Europe Research and Development Centre

A very professional speaker who has a way of making her subject matter informative and interesting, and enabling her audience to enjoy learning and to have an element of fun whilst absorbing serious issues.  Allyson provided a whole range of Takeda staff with invaluable training on understanding the culture of business in America at a time when this understanding is critical to the success of our business.


The strategy session Allyson did for us at the IOD was excellent – she did a great job yet again.  Apart from the fact that she knows the topic so well, what makes her teaching so fantastic is that she is really ‘in to’ what she does and all the examples and anecdotes make it so interesting.  She also makes it so relevant – I came away with loads of thoughts on what BUPA Hospitals needs to think about.  Excellent stuff and well done.

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