Alison Steed

Alison is a well-respected commentator on personal finance issues. She has won eight awards for her writing, including Personal Finance Journalist of the Year from the Association of British Insurers four times in a row.

She started her career in 1997 at Professional Pensions, the leading weekly newspaper for the UK occupational pensions industry. She then went to Financial Adviser magazine for two years, first as features writer, later as features editor. From 2000-06 she wrote about personal finance for the Daily Telegraph, becoming Deputy Personal Finance Editor in 2004.

After going freelance in 2006, she has continued to maintain a notable presence in the national press, writing for the Times, the Sunday Times, the Daily and Sunday Telegraph, the Daily and Sunday Express and the Sun.

Alison has won the "Association of British Insurers Personal Finance Journalist of the Year" award four times in a row and is the only journalist to have done this.
She has also received the "Living Legend" award from Help the Aged in recognition of the campaigning work she has done on the issue of the mis-treatment of older people who need long-term care.

She has a degree in journalism from the London College of Printing and Distributive Trades.

Alison is the editor of MyMoneyDiva.

Ali Steed and Liz King - The Money Divas - give a woman's touch to personal finance, with complementing styles and specialist knowledge in everything from insurance and credit cards to pensions and investments. Ali has been a financial journalist for the last 12 years, while Liz uses her background as a private investigator turned financial journalist to add an edge to their partnership. Their website, www.mymoneydiva.com, is already helping thousands of people get the most out of their finances. As well as keeping up to date with the latest saving and making money tips, these girls also race Ironman triathlons - for fun.

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• ACCOLADES:
  
  
• L'Oreal UK, Media Day, August 2010
  "The media day was a great success, Ali was wonderful and provided some fascinating insights as well as working very well with her co-spokesperson, Judi James. I am so pleased with how it went."
  
  
•  Entec Uk
  “Allison’s presentation, which was very well received…fitted with our agenda perfectly”